Sony rewrote E3 2013 script after Microsoft’s terrible Xbox One reveal
Ah, E3 2013. The year Sony rose to dominance with the PS4 simply by not walking down the same road as Microsoft with their anti-consumer policies on Xbox One. Many assumed Sony would follow MS’s lead but they didn’t. E3 2013 comes up and Sony undeniably trounces Microsoft’s Xbox One showcase simply by saying “we won’t do that to you”.
Sony’s Andrew House revealed recently that much of Sony’s E3 2013 presentation was re-written after Microsoft’s disastrous Xbox One reveal in May 2013.
I remember reading an article literally the weekend before E3 that was basically saying that this is the direction Microsoft was taking and that it was only a matter of time before Sony adopts the same approach. That sort of put me on the back foot and I went and re-wrote portions of my E3 presentation script that weekend and we re-crafted the presentation because there was now an onus on us not to be seen to be going down the same path.
And that’s history folks! Sony’s E3 “mic drop moments” with Jack Tretton, both on and off stage, will be remembered for a long time. Microsoft messed up bad with their PR and management of their brand crisis during May-June 2013 and like a true competitor, Sony took advantage.
It’s like when a star player for a sports team goes out with an injury mid-game. The opposing team can’t sit back and hope this unfortunate turn of events is enough to propel them to victory, they have to assert themselves and step on their opponents throats to win.
Things really haven’t been the same since E3 2013. It feels like Microsoft is still playing catch up with significantly less indie and Japanese support than Sony, not to mention the Xbox One having sold nearly half as many units as the PS4 while also removing Kinect.
You’ve got to wonder how different things would be had Microsoft not dropped the ball so badly.