Luigi Death Stare meme could help Wii U

I don’t know if you’ve heard (or been living under a rock) but Mario Kart 8 is here and its better than ever. The game sold over 1.2 million copies in its first weekend on store shelves and its getting rave reviews from numerous media outlets, including a rating of 93% from us!.

If you’re already aware of this information then you’ve probably seen the Luigi ‘Death Stare’ meme that’s trending on the web from Mario Kart 8. In the game Luigi’s character model consistently displays a sinister stare while looking at his karting companions. Here’s an image of it in action but be warned, the image is terrifying.


The internet has literally exploded with crafty and funny uses of the Luigi Death Stare meme. Countless Mario Kart 8 videos have been uploaded to YouTube showing Luigi’s evil grin in comical scenarios, each funnier than the last. If you’ve missed it then here’s a compilation of the more popular ones.

It doesn’t stop with the internet. Even FoxNews has taken notice. Don’t believe me? Check it out for yourself here. This whole Luigi thing has really got people talking about Mario Kart 8 and the Wii U.

The game is already fantastic as is and its finally bringing attention to Nintendo’s struggling system but this Luigi meme is helping to get that attention and not lose it. That’s been Nintendo’s biggest problem with the Wii U, marketing. They’ve marketed it so badly since 2012 that a lot of consumers are still confused as to whether the system is an add-on for the Wii or a new console entirely.

Mario Kart 8’s marketing campaign is a step above anything Nintendo has produced for their console so far with an onslaught of good commercials during popular TV shows aimed at the Mario Kart 8 demographics. But Luigi’s cold, chilling stare could be the next big marketing move by Nintendo. They should capitalize on the popularity of the meme and use it as much as possible.

If leveraged correctly the Luigi Death Stare meme could help Nintendo market the Wii U and Mario Kart 8. We all know how the internet loves memes (and cats) so Nintendo needs to get their entire PR team to work out ways to continue the momentum of MK8 and use the organic rise of this meme to their advantage. It just might be the best thing that’s happened to the Wii U from a commercial perspective if it can be used to keep consumer interest in the console in the months to come once Mario Kart 8 launch hype has died down. Or it could just disappear from the web as quickly as it became popular which is the most likely scenario knowing Nintendo and their hit/miss marketing.