Nintendo planning year long Mario Kart 8 marketing campaign

MCV UK is reporting that Nintendo plans to run a year long marketing campaign for Mario Kart 8 on the Wii U. This campaign has already started with a mini-campaign to remind fans of their fond Mario Kart memories through social media.

Apparently the TV advertising for the game will start on May 30th and run until the end of 2014.

This is a good move from Nintendo, one that they really have no choice in. With Smash Bros not arriving until Winter and no release dates for Monolith’s X, Bayonetta 2, or Yarn Yoshi, they have to market something.