Nintendo responds to biased media reports about them

Nintendo President Satoru Iwata responded to an investor question about how the media sometimes reports Nintendo rumors as facts, making the company look bad. His response is classy as always, saying that Nintendo only addresses rumors that they feel are damaging to their investors.

Let me first say that I would like to refrain from commenting on individual cases. On the other hand, it is true that there are some Internet sites and certain media who have written stories about Nintendo as if they were official when, in reality, they did not come from any official sources such as interviews or announcements, nor were they confirmed by the company.

My words are sometimes taken out of context, rephrased in a way that sounds offensive, and then reported as if those were my exact words. We look at the influence and the content of any article and media, and when we feel that it could potentially spread misleading information (on a wide scale), then, as other companies do, we sometimes decide to communicate on our official website and Twitter account that what the article in question claims is nothing that the company has officially announced. In this sense, we are proactive with regard to information that, if left unattended, could affect us in an extremely negative way.

On the other hand, what people say on the Internet is simply beyond our control. There have certainly been instances where we felt very sad or frustrated, but reacting to every single piece of information could in fact contribute to spreading it further. We take action when we feel that a certain piece of information could affect us or our shareholders in a negative way.

We have Nintendo Direct, our official Twitter account and our official website to communicate our messages to our consumers directly. An increasing number of people are watching videos on the Nintendo eShop, which is a virtual shop where people can purchase new games and find new information. In fact, the most popular way to watch Nintendo Direct is through the Nintendo eShop as opposed to watching it live on computers. As you can see, we now have more ways to directly reach out to consumers, and by communicating our messages in a genuine manner, I think that we can make sure that inaccurate and ill-intentioned reports will not become too serious an issue

I’m not going to call out names but there are countless gaming sites that report news in order to get clicks. I understand that, you’re trying to make money just like I am. Word choice can be very important to getting people into your site so I can’t blame these people entirely.

Still, I think there has to be a line. Numerous sites reported that Nintendo was “finally going Mobile” by saying they weren’t putting limits on the types of smartphone apps they would release to promote their games, implying that that comment meant Nintendo was leaving the door open for full Nintendo games on mobile.

This is a flawed way to present this news because millions of people just skim articles without actually taking things in context. In this example, yes Iwata said that Nintendo developers wouldn’t be told not to develop little games for smartphones to promote Wii U/3DS games, but that doesn’t mean they’re making anything substantial for mobile either.

I took that comment as Nintendo saying that they’d make a tiny game app that has players tap Donkey Kong’s fur to pluck out banana crumbs or something in order to advertise Donkey Kong Country: Tropical Freeze, or something along those lines. Yet countless sites reported it as “Nintendo open to making games for mobile” which implies something dramatically different.

Want another example of a major outlet reporting clearly false information about Nintendo? Check out how Game Informer blasted the Wii U for using friend codes when it doesn’t use them at all.