Switch

Pokemon CEO told Nintendo that the Switch wouldn’t succeed, admits that he was wrong


The CEO of The Pokemon Company, Tsunekazu Ishihara, recently told Bloomberg that he did not believe the Nintendo Switch would be a success.

He argued to Nintendo that the hybrid console could not be successful in the “age of the smartphone.” Thankfully for Nintendo, Ishihara didn’t get this prediction right. He said:

I told Nintendo that Switch wouldn’t be a success before it went on sale because I thought that in the age of the smartphone, no one would carry out a game console. It’s obvious I was wrong. I came to realize the key to a successful game is quite simple: software with absolute quality leads sales of hardware. Playing style can be flexible if the software is attractive enough

This may explain why The Pokemon Company and Game Freak are not bringing Pokemon Ultra Moon or Ultra Sun to the Switch. Seemingly everyone in the industry did not expect the Switch to be selling out six months later, even Nintendo who thought they’d sell 10M units in its first year, now upping their expected shipments towards 18M.

Hopefully we don’t have to wait too long until Game Freak and The Pokemon Company deliver a brand new, original Pokemon RPG for the Switch. Nintendo announced that the game was in development at E3 in June and hinted that it may release before the end of 2018 but fans aren’t so sure it will since development must have just started only recently.