Xbox

Microsoft doing ‘everything we can’ to bring more Japanese games to Xbox


2017 has been a very rough year for Xbox One. As the console received few notable exclusive games, like Cuphead, Halo Wars 2 and Forza 7, Sony’s PS4 received a flood of stellar Japanese-developed titles.

Persona 5, Yakuza Kiwami, Yakuza Zero, NiOh, Nier: Automata, Danganronpa HD, Kingdom Hearts 2.8 and the 1.5+2.5 HD Collections, Dragon Quest XI (in Japan) and others released on Sony’s console, sparking a Japanese gaming renaissance of sorts.

Website DualShockers recently asked Xbox Marketing General Manager Aaron Greenberg if Xbox players can expect to see more Japanese games on their console. Greenberg told the site that yes, they should expect more games and that they are doing everything they can do get more Japanese developers on board.

Of course, you can take this for whatever you want. Xbox has been a non-factor for the Japanese gaming industry for a long time. The Xbox One sells incredibly bad in Japan, moving a few hundred units weekly while systems like the PS Vita, PS4, 3DS and Nintendo Switch move tens of thousands during slow periods.

The Xbox 360 experienced a nice surge in Japanese games back in 2006-2008 as Microsoft courted Japanese developers aggressively and received titles like Blue Dragon and Lost Odyssey but since then the Xbox brand has become non-existent for Japan.

Hopefully Greenberg, Phil Spencer and company can do something about the lack of Japanese games as Microsoft clearly can’t hold up the Xbox One platform with their own first party games. The Xbox One hasn’t just been missing out on critically acclaimed Japanese games in 2017, its being outsold nearly 2-1 by the PS4 and Nintendo Switch in America, the brand’s home country.

Let’s hope 2018 is a better year for Xbox as more competition in the console space benefits everyone.