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Nintendo survey shows how they should improve their mediocre marketing


Nintendo has a brand new survey asking you to tell them how you feel about their social media presence. It is a short survey that everyone should fill out regardless of whether you own a Nintendo console or not, just to give the big N as to why you do or don’t.

One of the things that struck me as odd was the question that asks “how many times should Nintendo update their Facebook page” per week. While I do find it annoying when pages spam content dozens of times per day it does make me more aware of their product.

Its already hard enough to stand out in someone’s busy, crowded Facebook stream but Nintendo’s survey shows that they don’t quite get Facebook yet. I entered into the answer box that I thought Nintendo should update their Facebook page “hundreds” of times per week. This is the response I got.

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Nintendo apparently feels like 20 is the limit to how many times they can post something on Facebook. Per week! This pretty much speaks for itself and shows how they can be bad at marketing at times. Don’t get me wrong, it annoys me to see things fill up my FB stream excessively but Nintendo should be sharing hands-on with big third party or first party games on a regular basis. Nintendo currently has over 2.2 million likes on Facebook with only 16 posts in the last 7 days. These 16 posts may sound like a lot but you’ve got to remember Comic-Con and a Nintendo Direct Mini happened this past week too.

Their social media profiles should just be “we took some pictures with a guy in a Mario costume! Oh yea, we took those pictures to celebrate Mario 3D World this December!”. It should highlight upcoming games in a bigger way.

A lot of consumers don’t even consider Nintendo consoles for third party games. Whether that is right or wrong I can’t say but Nintendo should fight back against this by sharing a bunch of posts on the third party games that the Wii U/3DS are getting.

Is there a brand new, glowing hands-on impression of Batman Arkham Origins or Watch Dogs by IGN, Destructoid, Kotaku, etc? Nintendo should share them to make people more aware that those games are coming to Wii U and will be just as good as any other version. Sure, they’d have to read the posts to avoid sharing something that is glowingly in favor of another console but I don’t think it would be an issue if the preview they share used a 360 or PS3 to demo the game.

Hopefully this survey helps Nintendo because it is clear that they think their social media marketing is good as is. I don’t believe it is personally and they should be getting as much content into as many Facebook/Twitter feeds of fans and non-fans to make consumers more aware of their platforms. You aren’t limited to just 20 positive stories per week Nintendo, even if sometimes it feels like that’s all the media gives you.