Reggie Fils-Aime: ‘I gave up’ on understanding why the media reports ‘what they do’ a long time ago

An interesting comment was made by Reggie Fils-Aime in Nintendo’s E3 analyst briefing. He spoke about how numerous media outlets reported on Nintendo not having a presence at E3 just because they were doing a Nintendo Direct instead of a traditional keynote.

Reggie says that over the course of a long email conversation with Nintendo President Satoru Iwata he told Iwata this:

I was emailing back and forth with Mr. Iwata a couple of weeks ago and he asked me why one reporter in the U.S. was saying that Nintendo ‘wouldn’t even be at E3’ this year.
I told him I gave up a long time ago trying to figure out why people report what they do.

A strong statement by Reggie. I did see a lot of people on the web the past few days trolling Nintendo fans by teasing them that “they aren’t at E3”. The media didn’t make things any easier by reporting that Nintendo was giving up on trying to compete with Sony and Microsoft by not holding a keynote.

What do you think of Reggie’s comments?