Nintendo: More advertising doesn’t increase hardware sales
Have you been wondering why the Wii U’s marketing has been so non-existent? Why we got a handful of commercials in November and nothing since that?
Nintendo President Satoru Iwata has an explanation for you. Its because Nintendo doesn’t think big budget marketing campaigns will improve Wii U sales. I have to disagree with Iwata when he says:
I don’t think increasing advertising expenses necessarily increases hardware sales, and I don’t think that decreasing advertising expenses necessarily decreases sales either.
There are a lot of cases where increases the marketing budget of a game or product will accomplish nothing. I don’t think the Wii U is an example of this. If it had half the marketing the Wii had in 2006/early 2007 then the Wii U wouldn’t be selling 60k per month in America.
Wii U ads are barely seen on TV as is, and online marketing isn’t much better. Nintendo needs to step up and change this. They have admitted that a lot of consumers think the Wii U is ‘just a Wii’ with a new controller. The only way to change this is with clear, improved marketing.
Nintendo needs to spend more money on marketing for the Wii U. They need to do more research into how to clearly present why the Wii U is different than the Wii for casuals, and why they should buy it immediately. Their budget needs to increase either by making the few ads they have present a better message, or by producing a lot more ads altogether.