Microsoft almost bought Sega instead of making the Xbox
A former Microsoft employee has a potentially devastating bombshell to drop on all us old-school SEGA fans. Joachim Kempin says that for a while Microsoft was strongly considering purchasing SEGA to get into the video game console business.
Here is what Kempin said:
“There were three companies at that point in time, I think this was [Sony,] SEGA and Nintendo. There was always talk maybe we buy SEGA or something like that; that never materialised, but we were actually able to license them what they call Windows CE, the younger brother of Windows, to run on their system and make that their platform.
“But for Bill [Gates] this wasn’t enough, he didn’t think that SEGA had enough muscle to eventually stop Sony so we did our own Xbox thing.”
The gaming world today would be dramatically different if this had happened. I’m sure Microsoft would’ve changed SEGA’s unique brand of games a little bit, but with the endless pockets of Microsoft you would think SEGA would have never discontinued the Dreamcast and made even more consoles after that.
As a fan of SEGA games and consoles in the past this news is pretty heart-breaking to me in that it appears that the SEGA brand may have been revived if Microsoft had applied their first party studios and marketing towards SEGA consoles.
Can you imagine Halo taking off the way it did on the Dreamcast? I can’t, but that doesn’t mean it wouldn’t have still become one of the most popular gaming IPs of this past decade.
Sadly we may never know what Sega’s answers to the Xbox 360, PS3, Wii and now the Wii U, PS4, Xbox 720 would be. I’m sure Microsoft purchasing Sega back in the day would’ve had negative effects on the company but they would surely still be producing home video game consoles.