Wii U has 3.82 software attach rate
Nintendo has sold over 3.06 million Wii U units worldwide already. That’s a pretty impressive number, falling just short of the Wii’s first two months on the market.
Over the past month a lot of analysts have been saying the Wii U has a terrible software attach rate. This may be true in some markets where the Wii U is performing badly (like the UK) but it appears that these analysts may be wrong.
A lot of those people were saying the Wii U’s attach rate was close to 1 or 1.5 games per console sold. That number would be lower than the Wii in close to the GameCube’s initial attach rate.
But Nintendo has confirmed that they’ve moved 11.69 million pieces of software for their new console. Once you do the math you can see that the Wii U, at least worldwide, has a software attach ratio of 3.82 per console.
So it appears that the whole world is buying 3 or more games for their Wii U. I’m not sure if these numbers include Nintendo Land as it is bundled. They probably do. Nintendo has said that the mini-game collection has passed the 2 million unit mark and that clearly is due to the Deluxe yet.
Even if we take out Nintendo Land it appears the Wii U’s attach rate is much higher than some were expecting. Good news for Nintendo. I personally own 8 Wii U games with plans to pick up at least another 3 or 4 before spring.
How have you contributed to this 3.82 attach rate?