Ubisoft Montreal CEO Yannis Mallat has some words for Prince of Persia fans. It may seem like the franchise has spun out of control and it has. Ubisoft knows this. But the franchise will make a triumphant return eventually. Mallat recently stated:
“Brand management is a tricky thing. It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.
I’m not scared at all for Prince of Persia fans, We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”
Sounds like we won’t be seeing the Prince anytime soon. I’m all for a reboot taking us back to the gameplay of the Sands of Time trilogy personally. A revival of the IP on next-gen hardware could be just what the Prince order. (sorry for the bad joke!)