Sony releases incredibly stupid, sexist PS Vita ad in France
This really takes the cake. Sony has been known for coming up with odd ways to market their products in the past, especially Playstation consoles.
But this new PS Vita ad (that currently is only in France) is insanely stupid. Basically it says that owning a PS Vita is like having a girlfriend with four breasts.
This ad treats women like they’re just some sort of object that need to be “upgraded” to having four breasts, and it shows their lack of creativity in marketing by relying on such low brow tactics.
I think we have a new candidate for worst Playstation ad of all-time, this four breast Vita ad usurping the throne from the terrible PS3 baby commercials.
What do you think of the ad?