Laid off Playstation employee says ‘They’ve definitely [lost] touch with their audience’
Sony laid off a number of PR employees in their Playstation branch recently. One Public Relations Spokesperson, Will Powers, has taken to twitter and is tearing his former employer a new one. Powers says:
“You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season. In typical fashion they’re sending titles out to die, because they have no PR support — [Little Big Planet Karting], Sports Champions 2, Wonderbook.”
It appears that not only is life getting harder for those that were laid off but also for the PR staff still employed at Sony. Powers sheds light on the issue that the PR department was already short staffed to begin with.
“Worst part it, the PR department was already under-staffed. I feel sorry for those that remain there, because their workload just doubled.”
Powers went as far as to say this: “[Sony's] [priorities] aren’t what they used to be. They’ve definitely [lost] touch with their audience.”
Yikes! While it is no surprise that a laid off employee harbors negative feelings towards the company that put him in the unemployment line, these are pretty scathing accusations. Last week some retailers were reportedly unable to tell customers when big PS3, Vita games were coming out due to not having solid release information for those titles.
You’d have to wonder if the issue of an over-worked, short staffed PR department had something to do with that. It’s also no secret that when Sony does bad advertising for the Playstation brand that they do tremendously bad advertising.
The PS Vita’s lackluster #gamechanger campaign and contest with Taco Bell didn’t exactly spread the word on the stellar new handheld. We all remember the terrible PS3 commercial with the baby.
But of course their advertising isn’t all bad. The Kevin Butler ads for the most part have done their job well.
Laying anyone off going into the holidays sucks. I’m sure the higher ups at Sony didn’t want to do it but had to.
You have to wonder if Sony (and their gaming division) would be better off if Sony gave up the tired approach of selling hardware at a loss. Would Sony’s problems in the TV/Phone/Computer industry be fixed if they made profit off every PS3/PS Vita from day one? No, but it couldn’t hurt to have your most popular division not bleeding money.
I’ve questioned Sony’s decision to sell hardware at a loss for years now. While it benefits us as consumers to get a good deal on hardware it ultimately hurts us because it only means less revenue turning into funding for more game development.
If Sony was making $100 million this year off the low PS Vita sales you’ve have to think that $100 million could certainly go towards funding some system sellers or stellar games. And who doesn’t like more good video games?
And before anyone goes on a rage about Powers venting on Twitter I will point out to you that he does go onto say this:
“that’s the intention. I’m not acting out of anger, just concern over what’s happening within a brand I love”
We wish Powers the best of luck in his job hunt and hope he (and everyone else recently laid off by Sony) land on their feet quickly before the holidays.